Digital Marketing Workshop in Hyderabad

Digital Marketing Workshop in Hyderabad: Tech Marshals organize workshops on a wide range of topics like IoT Workshop in Hyderabad, and also other workshops like Ethical Hacking, IOT, VLSI, MATLAB, DevOps, Embedded system, Salesforce CRM, RPA, & Web Design & Development across various colleges in Hyderabad and all over India. The topics offered are such that they are beneficial to who so ever is attending the workshop to gain awareness in the existing technology and choose their carrier in the field of their interest. We have our own way of pragmatic approach in the way we deliver our lectures which helps the students understand the concepts better

Seminars and workshops aren’t just important to the student’s graduate experience – they can make a positive impact on their career. Students can find the ones of their interest, and take full advantage of the opportunity to learn about each topic or subject to further their education and career.

Digital marketing is a term used for the marketing of products or services using digital technologies mainly on the Internet, not only that but also including mobile phones, advertising, and any other mediums which is a digital product.  Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing and many more are used.

Search Engine Optimization (SEO), is a strategic process used to improve a website design or web page’s organic visibility in the search engines results pages (SERP), and also used to track the traffic flow on the websites, based on that you can improve SEO for your Website.

Digital Marketing Workshop Highlights

  • Introduction to Digital Marketing

  • Introduction of creating a social profile

  • SEO – What is SEO? And how it works.

  • SEM (Search Engine Marketing), SMO (Social Media Optimization) SMM (Social Media Marketing) overview.

  • Understanding different type of marketing, Social Media, PPC, YouTube Video Marketing, Twitter etc.

Digital Marketing Workshop Overview

This workshop mainly focuses on the students eager to learn about Embedded Systems. They will get to know about designing, operation, construction, and application of Embedded System with real time practical experience.

Best Suited for:  All B.Tech/B.E, BCA, BSc Students.

The duration of this workshop will be 2 day, with 6 Sessions, divided properly into theory and Practical hands on sessions.

DIGITAL MARKETING

Digital Marketing Workshop Module

DAY – 1

Session-1: Introduction to Digital Marketing – What is Digital Marketing and the concepts of Digital Marketing brief overview with some examples. (9 AM – 10 AM)

  • What is Digital/Online/Internet
  • Marketing
  • What is SEO
  • What is Analytics
  • What is Adwords
  • What is Webmaster Tools
  • What is PPC
  • What is Paid Search
  • What is Social Media

Session-2:  Introduction of creating a social profile on Facebook, Twitter and Instagram.  And Blog creation to promote yourself as Brand. 

(10 AM – 11 AM)

  • Creation of Facebook Profile
  • Creation of Twitter Profile
  • Creation of Instagram Profile
  • Creating Pages on Social Media
  • Postings on Social Media
  • Creation of Blog
  • Postings on Blog
  • Guesting Posting

Session-3:  SEO – What is SEO (On – Page and Off – Page) and how it works. What really matters in SEO today?   (11:15 AM – 12:15 PM)

  • Meta Tags
  • URL Optimization
  • Image Optimization
  • Content Optimization
  • Link Building
  • Social Bookmarking Submissions
  • Directory Submissions
  • Article Submissions

Session-4:  SEM (Search Engine Marketing), SMO (Social Media Optimization) SMM (Social Media Marketing) overview with relative Examples.  (12:15 PM – 1:15 PM)

  • Introduction to SEM and SMO and
  • SMM.
  • How it works.
  • Metrics.

Session-5:  Understanding of Content Marketing, Email Marketing and Mobile Marketing with some examples.   (1:15 PM – 2:15 PM)

  • Content Marketing Strategy
  • Content Marketing Tactics
  • Introduction to Email Marketing
  • Elements of an Email
  • Other Disciplines
  • Mobile Marketing Advertising
  • Audience and Measurement

Session-6: Understanding of Paid Search Introduction and how it        (4:15 PM – 6 PM)

  • How to Use
  • How it Works
  • Strategy
  • Measuring with Metric

DAY – 2

Session-7: Understanding of Google Analytics, Google Adwords, Webmaster Tools and Facebook Marketing and Advertising.                       (9 AM – 10 AM)

  • Table Filtering
  • Application Tracking
  • Tracking Unique Visitors
  • Custom Data Alerts
  • UTM Tracking Parameters
  • Universal Analytics
  • Enhanced Ecommerce.

 

Session-8:  Social Media – Introduction to Social Media and how it works. What really matters Social Media Today?  (10 AM – 11 AM)

  • Introduction to Social Media
  • Message Stick and Spread
  • Social Media Channels
  • Reputation Management
  • Media Measurement
  • And Other Discipline.

 

Session-9:  PPC (Pay per Click) Introduction and Techniques clear explanation with examples.  ( 11:15 AM – 1:15 PM)

  • Hierarchy and Structure
  • Buying Funnel
  • PPC Auction
  • PPC Targeting Options
  • Keyword Research
  • Bidding Options
  • PPC Audit
  • Other Disciplines

 

Session-10:  YouTube Video Marketing and Twitter Advertising overview with relative Examples.  (1:15 PM – 2:15 PM)

  • Establishing a video marketing strategy
  • Gaining exposure and measuring Impact
  • Promoting and Measuring
  • Introduction to Twitter Advertising
  • Twitter Ad Campaigns
  • Twitter Analytics

 

Session-11:  Digital Marketing Strategy –What are Digital Marketing Strategy and how it works and QA.  (4:15 PM – 6 PM)

  • Creating a Digital Market
  • Targeting Audience
  • Plan the Right Channel Mix
  • Campaign Management
  • Campaign Measurement
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